Milestone's Idea Lab initiative has helped us stay ahead of the curve. Our R&D division, Idea Lab helps us anticipate search trends, develop cutting edge technologies and omnichannel solutions to complex business and marketing problems. Idea Lab adopts a simple, yet time-tested approach to problem solving:
Why does it matter? Approach a problem or challenge based on the impact it has on our clients' business.
What is the solution? Breaking down challenges to the smallest solvable components and adopting an iterative testing-based approach to finding solutions.
How can the solution be scaled? This feeds both testing and innovation feeding product development and innovation
What is the impact? Even after a solution is found, we continue to test, measuring impact of each iteration, building case studies for every success and retrospectives for every failed test.
Our "Crisis-Recovery-Growth" (CRG) framework was among the more recent outputs of Idea Lab. Our "Recovery Funnel" for the hospitality industry has provided an actionable blueprint for businesses trying to recovery after the COVID-19 crisis.