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Our paid search strategies begin by defining personas for your target audience. Through a combination of Search Engine Marketing (SEM) best practices, research, and competitor analysis, we determine what audience to target, your ad message, and what keyword approach will meet your marketing campaign and performance goals.
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With an omnichannel view of user behavior, we have insights throughout the user's entire digital journey before and after they reach your site. Our deep understanding of organic search gives us expert understanding of the latest search engine algorithm changes. Together, this has allowed us to create winning keyword strategies for paid and organic synergy.
See how we can help your digital marketing efforts and ad spend with our PPC management solutions.